Online Home Business Guide Book for Everyone!

I have just written an online business guide book to help everyone start an online business and make money instantly. It is an ebook encoded in pdf format. To download the book,just click on the picture of the book on the right side bar of this blog. You only need to pay $19.00.

Marketing your website

The first step is to submit your website or blog to the major search engines . To get high ranking in search engines, you must optimize your website for search engines, a process called search engine optimization, which means you have to include certain keywords in your web pages that are related to your business.

To actively promote your website for free, you can participate in online forums that are related to your business. You can also leave comments in blogs or websites. Besides, you can include a share button to let people share the URL of your website with their friends in social networking website like facebook and digg.

Besides, you can also exchange links with other websites.Other than free marketing, you can also try paid advertising. Google's offers pay-per-click advertising called AdWords, where you can place ads in Google's huge network of publishers; you only pay when users click on your ads. There were many success stories about using Adwords campaign. Past records have shown that page view and sale conversion rate increased after conducting Adwords campaign. So, you may want to invest a little advertising using the Adwords program. The ROI could be potentially great!

Promoting Your Website

After building your website or blog, you need to promote it. Promotion is one of the core elements of marketing which aims to inform, persuade and influence the consumers to buy your products or services. Basically promotion is a communication process that involves the AIDA concept, where A stands for attention, I stands for interest, D stands for desire and A stands for action. Let’s relate this concept to online business. First of all you need to draw attention of the Internet users to visit your website, next you have get them interested in your content and the products or services you are offering, after which they may have the desire to buy your products or services, then finally actually buy your products or services. It may sounds easy but in actual fact it is not so simple. The most difficult part is to get attention from the users, the biggest question is how to make your presence being noticed by the Internet users? I will share with you the ideas of how to get noticed from the users.

　

Website Content Building

Having a website with good content is the key success factor in building an online business. To create a good web site that can attract huge traffic and high page views, you must focus a lot on the content. You must write something that can attract people's eyeballs and keep them coming back to visit your web pages.

Just take a look at those successful and famous website like Google, Yahoo!, CNN, MSN, Facebook and more, they provide all kinds of interesting stories, news, applications, games, utility programs and much more, and they attract billions of visitors. Because of high traffic, these websites, portals and search engines are valued at billions of dollars, and they actually generate billions of dollars out of advertising, subscription fees and other businesses.

To start writing your web site, first of all you must decide on your web site's topic or theme. In marketing, you call this a niche market. You should work on a niche market that is big enough and has the potential to generate sizable profit, as well as something you are good at. For instance, you can write something about programming, sports and games, travel, books review, astronomy, health, education, any hobby, and more. Next, you should conduct some research by gathering information from books, journal, the Internet and so on. After you have gathered enough information, you may now design the framework for your content and get the main topic and subtopics properly arranged. 

Success Stories of the Online Business

In the past, people who get rich and become successful are normally older than the present batch of millionaires or even billionaires who make money based on information technologies. The past was known as the industrial age where people make money by conducting brick and mortal businesses, which usually involved substantial start-up capital and needed much longer time to build up the businesses and get rich. The average time to success could be more than 20 years. In the information age, many people become billionaires in their 20’s or 30’s, some even in their teens. The time to success in the information age could be as short as five to ten years.

Henry Ford was 40 years old when he founded the Ford Company, by the time the successful Model-T was introduced in 1908; he was already 45 years old. Dale Carnegie, the famous writer and motivator in the last century, he was 49 years old when his book How to Win friends and Influence people became bestseller in 1937. The pioneer IT Company, IBM or the big blue was founded by Thomas J. Watson in 1924 as he renamed his former company Computing Tabulating Recording Corporation into International Business Machine. He was more than 40 years old when he went on to build IBM into a giant IT company, which is still one of the leaders in the IT sector.

Comparatively, the current richest man in the world, Bill Gates was a 17-year-old teen when he first started a business with Paul Allen, making traffic counters based on the Intel 8008 processor. When he founded Microsoft in 1975, he was only 30 years old. He became the youngest self-made billionaire in American history the following year, and by the year 2000, he became the richest man in the world at the age of 45 with a net worth of $46 billion! The time to become rich was becoming shorter with the advent of the Internet and the web, where more and more businesses are conducted over the Internet. Jerry Young and David Filo founded Yahoo! when they were critical Engineering graduate students at Stanford University in 1994. Within two years, the company was able to raise $33 million through its first initial public offering in 1996. It remains as one of the most successful Internet Company till today. Yang was 28 while David was 30 at that time. However, its success was eclipsed by Google, the biggest search engine in the Internet. Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and it was incorporated as a privately held company in 1998. The company managed to raise $23 billion in market capitalization through its initial public offering in 2004. Both founders were only 31 years old at the time. By the year 2009, its market capitalization reached more than $180 billion, making it one the largest corporation in the world! It is currently ranked 150 in Fortune 500. 

Benefits of online business-Freedom

Operating an online business let you enjoy that kind of freedom that traditional brick and mortal businesses can not offer. You can choose your own working schedule that is ultra flexible, you can even do your business in your pajamas or while watching TV or engaging in any kind of leisure activities. Virtually there is no time constraint. You are 100% your own boss.

You can enjoy this uncommon freedom is because you can run an online business on automation, especially if you are selling only digital products. Digital products such as e-books, software, music, songs, video clips, recipe, information, reports, formulas, newsletter, pictures, photos, paintings and the likes are downloadable and do not require physical delivery of the products, even order processing and payment can be completed online, thus free up time for online business owners to concentrate on building the core aspects of the business. 

Downloadable Products

In the previous post I've mentioned downloadable products, what are they? Downloadable products are products that have been digitized . They can be uploaded and transmitted over a telecommunication network such as the Internet, and then can be downloaded by any user of the network.

One the best digitized products is e-book. Anybody with a reasonable good writing skill can write an e-book and then sell it over the Internet. If the book is well written, the book will sell like a hot cake and you can earn passive income at the comfort of your home. I have written three e-books and they are selling quite well by my own standard.