Marketing your website

The first step is to submit your website or blog to the major search engines . To get high ranking in search engines, you must optimize your website for search engines, a process called search engine optimization, which means you have to include certain keywords in your web pages that are related to your business.

To actively promote your website for free, you can participate in online forums that are related to your business. You can also leave comments in blogs or websites. Besides, you can include a share button to let people share the URL of your website with their friends in social networking website like facebook and digg.

Besides, you can also exchange links with other websites.Other than free marketing, you can also try paid advertising. Google's offers pay-per-click advertising called AdWords, where you can place ads in Google's huge network of publishers; you only pay when users click on your ads. There were many success stories about using Adwords campaign. Past records have shown that page view and sale conversion rate increased after conducting Adwords campaign. So, you may want to invest a little advertising using the Adwords program. The ROI could be potentially great!

Promoting Your Website

After building your website or blog, you need to promote it. Promotion is one of the core elements of marketing which aims to inform, persuade and influence the consumers to buy your products or services. Basically promotion is a communication process that involves the AIDA concept, where A stands for attention, I stands for interest, D stands for desire and A stands for action. Let’s relate this concept to online business. First of all you need to draw attention of the Internet users to visit your website, next you have get them interested in your content and the products or services you are offering, after which they may have the desire to buy your products or services, then finally actually buy your products or services. It may sounds easy but in actual fact it is not so simple. The most difficult part is to get attention from the users, the biggest question is how to make your presence being noticed by the Internet users? I will share with you the ideas of how to get noticed from the users.

　

Website Content Building

Having a website with good content is the key success factor in building an online business. To create a good web site that can attract huge traffic and high page views, you must focus a lot on the content. You must write something that can attract people's eyeballs and keep them coming back to visit your web pages.

Just take a look at those successful and famous website like Google, Yahoo!, CNN, MSN, Facebook and more, they provide all kinds of interesting stories, news, applications, games, utility programs and much more, and they attract billions of visitors. Because of high traffic, these websites, portals and search engines are valued at billions of dollars, and they actually generate billions of dollars out of advertising, subscription fees and other businesses.

To start writing your web site, first of all you must decide on your web site's topic or theme. In marketing, you call this a niche market. You should work on a niche market that is big enough and has the potential to generate sizable profit, as well as something you are good at. For instance, you can write something about programming, sports and games, travel, books review, astronomy, health, education, any hobby, and more. Next, you should conduct some research by gathering information from books, journal, the Internet and so on. After you have gathered enough information, you may now design the framework for your content and get the main topic and subtopics properly arranged.